Jen: I love every bit of this! I agree with you wholeheartedly. As a Marketing major, in college, I was trained to craft messages with the goal of facilitating an outcome that results in consumer sales . It was then that I realized that I did not want a career that influences people to "outsource" their opinion to me. Fast forward to today where content creators have incentive to "message" opinions so cleverly that the consumer of the content does not realize they have handed their opinions over to people they do not know. It is hard to watch. Kudos to you for realizing that the process of pulling back and asking questions of yourself will bring clarity to the intention of the message.
So true, Tracy! All anyone needs to do is watch the first episode of Mad Men and the manipulation is clear — I’ve had business coaches help me craft messaging that was 100% about eliciting emotions. One of them insisted I don’t talk about what I was selling or my experience… so no facts. Just feelings.
The algorithms preferring anger is so messed up — imagine if they pushed fun or happy content??
Jen: I love every bit of this! I agree with you wholeheartedly. As a Marketing major, in college, I was trained to craft messages with the goal of facilitating an outcome that results in consumer sales . It was then that I realized that I did not want a career that influences people to "outsource" their opinion to me. Fast forward to today where content creators have incentive to "message" opinions so cleverly that the consumer of the content does not realize they have handed their opinions over to people they do not know. It is hard to watch. Kudos to you for realizing that the process of pulling back and asking questions of yourself will bring clarity to the intention of the message.
So true, Tracy! All anyone needs to do is watch the first episode of Mad Men and the manipulation is clear — I’ve had business coaches help me craft messaging that was 100% about eliciting emotions. One of them insisted I don’t talk about what I was selling or my experience… so no facts. Just feelings.
The algorithms preferring anger is so messed up — imagine if they pushed fun or happy content??